The deep purple hue of the banner nods to the mysteries of outer space, creating a thematic cohesion with the company’s spacefaring identity. The “Manage Preferences” button is fashionably designed with a gradient that transitions from a vibrant to a darker purple.

The deep purple background of the banner captures the vastness of space. Purple is often associated with the unknown, aligning with the allure of space travel. This color also signifies wealth and depth of experience, both of which resonate with the brand’s pioneering spirit.

The customization panel for cookie preferences, which appears as an overlay on the right, dims the rest of the page to focus user attention. Virgin Galactic has been meticulous in explaining the purpose of their cookies. Each type of cookie can be toggled on or off with switches in a mint green that stands out against the purple, making it user-friendly and accessible. Moreover, this green serves as a smart accent color, lending a pop of vibrancy without overwhelming the senses.

Overall, the banner is a well-thought-out feature that reflects Virgin Galactic’s brand and commitment to user experience, inviting visitors to navigate their preferences as smoothly as a voyage through the stars.