This cookie consent banner’s use of red, aligning with Diesel’s brand color, immediately draws attention, creating a visual connection to the brand’s identity. This design choice cleverly bridges their online presence with their tangible products.

The banner itself is crisp white, with a hairline red border featuring a bold “Accept All” button, a straightforward and effective example of UX writing without unnecessary complexity.

The banner is strategically positioned at the bottom edge of the viewport, mirroring the way a label is stitched onto a pair of jeans. This isn’t just for aesthetics; it’s an intentional design choice that serves a functional purpose. By slightly darkening the background, the banner draws the viewer’s attention—a necessary step for compliance. This ensures that the prompt can’t be ignored, while still giving a glimpse of the website’s content. Such a design tactic is widespread in web design, favored for its subtle but effective results.

The “Manage Tracking” page presents a clear and detailed breakdown of cookie preferences categorized by their purpose: Required, Marketing, and Analytic cookies. It adheres to transparency standards by explaining the role and necessity of each cookie type, allowing users to make informed decisions.

The page design maintains brand consistency with the use of red accents. The checkboxes and CTAs are distinct, ensuring users can easily navigate their choices. The use of a modal overlay for this page is a good design choice too as it keeps the user within the context of the site, providing a seamless experience without the need to navigate away from the current page.

The option to “Save My Preferences” or “Accept All” offers a clear dichotomy between quick acceptance or personalized cookie management, catering to different user preferences. The inclusion of a link to the full “Privacy & Cookie Policy” enhances the transparency and trustworthiness of the site.

To wrap things up, Diesel’s cookie consent banner rocks the red to match its brand style, offering users a comfortable way to manage their preferences.