The choice of a neutral grey hue for the website sets the stage for the more noticeable consent banner in pink which adds a playful touch and draws the eye and can also encourage user interaction. Further, pink is often associated with warmth and positivity, which may subconsciously influence a user’s perception of the banner.

The banner’s layout with clear separation between the different options contributes to its readability and the overall user experience. The use of all caps for the options “MAYBE LATER,” “SETTINGS,” and “I AGREE” is effective in differentiating actionable items from informational text, which enhances user navigation and decision-making—a fundamental aspect of intuitive UI design.

And on the Settings screen, dimming the background effectively focuses the user’s attention on the modal. The accordion-style layout for cookie categories is efficient, letting users expand only the sections they’re interested in—the plus symbols used to show which sections are expandable are a universal indicator. As well, the toggle for opting in or out is easy to understand.

Overall, the settings modal is a well-executed feature that prioritizes user experience through a clean, orderly, and accessible design.