
In the realm of digital design in today’s age, RISD is renowned for molding the lives of artists from diverse backgrounds. This influence extends seamlessly to their website, with their cookie banner at the fore.
The placement of the cookie banner in the lower left corner of the webpage is unconventional, as it deviates from the more common placement at the bottom or right corner of the page. This offers a unique balance to the webpage’s layout, countering the weight of the large, custom typography.
Speaking of which, the font masterfully interweaves slab serif and sans serif typography across the website and the cookie banner, creating a seamless blend. Their custom font, “RISD Serif Complete,” is a slab serif with distinctive, thick, block-like appendages, making it ideal for headlines and various other contexts. Savvy designers might compare it with well-known counterparts like Rockwell, Clarendon, or Zilla Slab.
The banner’s vibrant blue hue carries color theory implications of trust, reliability, and creativity. More specifically, blue is associated with depth and stability, qualities they surely aim to communicate to visitors. This particular shade is bright enough to draw the eye without overwhelming the senses since it’s used so sparingly.
Before visitors embark on their explorative journey, the banner gently informs them, “This website uses cookies to ensure you get the best experience on our website,” setting the stage for their detailed exploration much like how artists and designers begin their creative endeavors.
The modal’s close button picks up on the customizations of the typeface, featuring gaps akin to ‘implied lines’ in design, cleverly inviting viewers with design training, especially in drawing, to mentally complete the image. This cookie banner is a great example of simple design that won't go unappreciated by its audience.
About RISD
The Rhode Island School of Design (RISD) is a prestigious private art and design college in Providence, Rhode Island, renowned for its rigorous curriculum, which blends studio-based learning with liberal arts, and for producing graduates who become industry leaders in various creative fields.
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