The banner is thoughtfully intrusive, necessitating user engagement before full site interaction can occur. This design choice is favorable as it ensures users actively make a privacy choice, aligning with consent best practices.
The use of yellow aligns with color theory, leveraging its high visibility and associations with caution and importance to draw attention. However, the high saturation can potentially overwhelm.
The dominant “Accept all” button is emphasized in black, making it the most noticeable option and likely increasing the rate of users opting in for all cookies. This design choice suggests a strategic intent to encourage users to give full consent.
The “Save” and “Individual privacy settings” buttons are in white, which makes them less prominent, and could be seen as a subtle nudge towards the preferred action for the website owner, which is full acceptance of cookies.
The categorization of cookies into “Essential,” “Marketing,” and “External Media” with toggles for the last two are a best practice. Each category also provides a way to view more cookie information.
The overall design of this settings page encourages user interaction and informed consent. And, the placement of the “Back” button gives a clear path to the previous screen, completing a thoughtful design that balances user control with straightforward navigation.
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