Design Bridge has achieved an appealing consent design by skillfully employing basic shapes and a bold black-and-white palette.
The banner’s overall linear aesthetic establishes the foundation, and it incorporates custom-designed toggles for managing functional and analytical cookies, featuring sleek black outlines and solid black ellipses.
The placement of a cookie banner, especially when it's anchored to the bottom of the viewport and spans the full width of the page, keeps it prominent and out of the way until the viewer is ready to engage with it.
Another key factor contributing to the success of this design is the skillful treatment of text, particularly significant as the design doesn’t rely heavily on imagery. The bold sans-serif font is strategically positioned near the cookie banner, creating a natural flow between them. The “Accept” button is succinct and prominent, indicating an actionable item which affords clicking.
Succinct and clear UX writing is crucial in web design, particularly for elements like cookie banners, as they are usually users’ first interaction with a website, setting the tone for their overall experience. Moreover, a clear cookie banner respects users’ time.
This well-designed cookie banner’s linear aesthetic, strategic placement, and attention to text make it an effective and user-friendly element of the website’s design.
About Design Bridge
Design Bridge is a creative agency that specializes in brand design and visual identity, challenging the status quo with thought-provoking questions answered by award-winning design. They blend artistic expertise with strategic thinking to craft brand experiences for a diverse clientele, viewing design as the thread that unifies brands.
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